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Jerod Santo

Jerod Santo

Buy the truth, sell it not*
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Naming Things is Hard. Let's Go Shopping!

I recently had the pleasure of presenting at Omaha Coffee & Code. My subject: the trials and tribulations of naming things (well).

The audience was a mix of developers and non-developers, so I kept it pretty high level. There are even some takeaways for naming things in general (websites, products, businesses, etc.)

I used a combination of QuickTime Player and my iPhone’s Voice Memos app1 to put together a recording of the talk. It’s a little noisy in the background (it was presented at a bustling coffee shop), but overall I think it turned out okay.

Added attractions include:

Check it out!


  1. following Matt Steele’s excellent lead ↩︎

  2. not animated jifs ↩︎

  3. technically, Pixelmator’d, but photoshop is the Google of its niche ↩︎