Benchmarketing
16 Apr 2011
bench•mar•ket•ing |’bench,märkiti NG|
noun
- (pejorative) The misleading use of unrepresentative benchmark software results in marketing a computer system.
I fear we are quite often subject to such misleading tactics. It is difficult to discern between a benchmark and a benchmarket. What a great term.
(via Wiktionary and a great comment by jread on HN)