Dear web designers,

First, I want you to know that I admire your work. Really, I do.

I’m also a little jealous of your skills. There’s nothing more frustrating than having design taste, but lacking what the French call a certain… I-don’t-know-what to turn taste into tangible work product. That’s where I live every day. But enough about me. This message is for you.

Every time I check out a newly launched website I do the following:

  1. Open it in Chrome
  2. See how it looks & works
  3. Drag my Chrome window to as skinny as possible
  4. See how it looks & works
  5. Judge the site

Sadly, more often than not I see an otherwise great website that totally fails its mobile users.

Guys and gals. It’s 2012 and the mobile web is here in a big way. Just look at this pie chart from All Things D back in May:

Mobile Web Chart

That’s 20%, y’all. A big chunk. And it’s just going to keep getting bigger every day.

If you’re not designing websites that adapt to mobile browser sizes, you need to be.

If you don’t have the skills, get them. If you need tools, they’re out there. If your clients/bosses need convincing to invest a little extra, convince them.

Users will benefit. Site owners will benefit. You will benefit.

I don’t know about you, but to me that sounds like a win-win-win.