Benchmarketing

bench•mar•ket•ing |‘bench,märkiti NG|

noun

(pejorative) The misleading use of unrepresentative benchmark software results in marketing a computer system.

I fear we are quite often subject to such misleading tactics. It is difficult to discern between a benchmark and a benchmarket. What a great term.

(via Wiktionary and a great comment by jread on HN)